Senior Brand Manager, Home Channel

Department:  Marketing & PR Management


Job ID: 

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.



Job Purpose/Overview

At Lavazza, the Sr BM for the Home channel, will be a key player to drive Lavazza North American strategy and growth agenda. They will be responsible for the entire channel business performance and will lead the development and execution of consumer & customer-centric strategies to support our financial goals. They will partner very closely with key sales and channel leads to develop and execute consumer and customer growth agendas.


Location: West Chester, PA   AND/OR  New York, NY



Key Responsibilities


•    Build, lead and develop the team to maximize their contributions 
Business Management & Financial Performance: 
•    Monitor and analyse how the business is performing, drive revenue and market share growth, contribute to business planning cycle (strat plan, annual budget, monthly reviews…) and manage costs/budget.
Channel strategy & Portfolio management: 
•    Develop and deliver a compelling and achievable vision for the portfolio, connecting where to play with how to win, across both geographies (US and Canada)
•    Define the strategic positioning for the channel and optimize the portfolio (Roast & Ground, Whole Beans, Single serve)
Innovation & Commercialization: 
•    Set innovation roadmap for the portfolio to meet consumer & customer needs and support growth objectives
•    Lead commercialization of new products and platforms in collaboration with internal Creative team, R&D, Supply Chain, Business Operations and Finance
•    Size new product opportunities and own volume forecasts with Sales, E-comm, Business Operations
•    Build and execute successful launch plans adapted to the retail/home channel 
Insights & Analytics: 
•    Leverage syndicated and proprietary data (IRI, Nielsen, SPINS, first-party data) to track in-market performance and develop a holistic view of the category, competitors, and customers
•    Leverage data to draw actionable insights and build consumer/customer strategies accordingly
•    Partner with Business Operations and Sales teams to enhance demand planning, forecast accuracy; and own NPD forecasting process
Brand promotion and activation: 
•    Design & execute shopper marketing plans for our key retail customers build brand equity and drive in-market performance, supporting our brand goals
•    Collaborate with Sales teams to translate brand strategy to customer plans through compelling selling materials
Project Management: 
•    Ensure key initiatives are moving on schedule, partnering with the different stakeholders
Cross-functional collaboration: 
•    Work closely with cross-functional partners in the local market and Italian Head Quarters
•    Collaborate across Business Operations, Sales, E-Commerce on digital, social, shopper, PR, influencer to ensure product availability and facilitate omnichannel product launches


Job Specifications/Qualifications


•    Four-year college degree from an accredited institution, Marketing or related business field required; MBA preferred

•    Minimum of 7 years of related experience is required; CPG industry experience strongly preferred
•    Strong cross-functional leadership: demonstrated ability to create direction and align stakeholders
•    Strong analytical skills: demonstrated ability to translate data into insights and actionable plans
•    Demonstrated ability to prioritize and deliver multiples projects on time, maintaining high standards
•    Consumer-first mindset and passion for driving brand growth
•    Solution-oriented team player
•    Positivity, grit, entrepreneurial spirit, bias for action



Lavazza is an equal opportunity employer. At Lavazza we are proud to celebrate diversity and are committed to creating an inclusive environment for all of our employees.

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