Regional Sales Manager, Central



Job ID: 

About The Group


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines.

In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.




Job Purpose/Overview


At Lavazza, the Regional Sales Manager for the OCS channel is responsible for maintaining and growing the availability of Lavazza products within an assigned territory. The role must drive improvements in “customer site” conditions, while delivering assigned goals and objectives.


Territories: Texas, Chicago, Detroit, Twin Cities, and Kansas City. 



Key Responsibilities


  • Develop annual business plans for customers maximizing business opportunities, driving profitable growth, growing shares, and managing to company objectives 
  • Utilize knowledge of your geography, relationships with key contacts, and business insight tools to gain access to potential new customers presenting and gaining new distribution.
  • Monitor and report on market strength, distributor performance and financial viability. 
  • Develop contingency plan in conjunction with finance team.
  • Establish sales territories, budgets, goals, risk profiles, and objectives for each assigned customer.
  • Collaboratively work to identify and penetrate regional customers “cold calling” and promoting company products.
  • Identify and penetrate customer pipeline, via lead generation, professional networking, and distributor partnerships.
  • Regular in market presence working with distributor partners to execute activities that deliver against plan IBO’s.
  • Develop and present annual distributor business reviews with all Tier 1 & 2 distributors, with mutually aligned plans, reviewed quarterly.
  • Ensure all distributor and customer A/R are within company guidelines and monitor/verifies its performances against the identified targets.
  • Provide input and feedback to cross functional teams such as Marketing, R&D, Finance, Customer Service, and Demand Planning.
  • Provide business insights and deliver plan updates to internal and external stakeholders each period, inclusive of full use of
  • Perform effective time and resource management while in market and within assigned budgets.
  • Proficient with CRM applications such as SalesForce



Job Specifications/Qualifications


  • Four-year college degree or 3-5 years of equivalent experience

  • 2+ years of experience in the selling in the F&B industry preferred

  • 2+ years managing trade funds and budgets

  • 2+ years of experience performing direct customer facing selling

  • Experience working in a distributor environment preferred

  • Excellent interpersonal skills, high standing and abilities to manage relationships with business partners

  • Effective sales management and solution selling skills

  • Presentation Effectiveness: Ability to define business opportunities, gather supportive data, organize information, create, and present information to effectively influence key stakeholders

  • Strong Planning Skills: Ability to forecast, prioritize multiple projects and activities

  • Cross Functional Effectiveness: Strong understanding of effected stakeholders, impacts and outcomes, and appropriates communication strategies.

  • Ability to occasionally lift and/or move up to 50 pounds

  • Ability to stand for extended periods of time

  • Travel required up to 75% of time

  • Candidates must be living in Houston, Austin, or Dallas, Texas




  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Ability to be barista certified
  • Monthly Lunches provided by Lavazza
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!




Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.








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