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Regional Sales Manager - DC/VA

Department:  FS Channel


Job ID: 


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.



At Lavazza North America, the Regional Sales Manager is responsible for the sales activity managed through Direct and Distribution Partners in a designated area for the Foodservice channel.  This position will focus on the Virginia and Washington DC market and will be responsible for growing the business to match budgeted goals as well as manage the current customers.


  • Manages the distributors and direct customer all the related activities in designated geography (sales, equipment investment, service, etc.)
  • Ensures all distributor and customer A/R are within company guidelines and monitor/verifies its performances against the identified targets.
  • Utilize knowledge of your geography, relationships with key contacts, and business insight tools to gain access to potential new customers presenting and gaining new business.
  • Ensures the development of the business in line with targeted sales and profitability increase in the assigned areas by managing the scouting and the complete activation of new potential clients in line with Lavazza commercial policies and activation standards (POS materials, products and assortment, prices, and equipment).
  • Supports farming activities on key selected clients to increase their value (e.g., driving compliance to contractual volumes with clients with Lavazza equipment, facilitating contract renewal when close to expiration, etc.)
  • Tracks budgets allocated for activation by account ensuring maximum visibility and effectiveness at POS for the activation money invested.
  • Tracks results and reviews them on a regular basis with the Senior RSM to confirm execution and delivered results.
  • Supports the Lavazza Customer Relationship Management Software by updating sales activities and business opportunities daily.


  • Bachelor’s degree in business management or equivalent experience
  • 2+ years experience in Foodservice sales, preferred (coffee experience a plus)
  • Account and distributor management
  • CRM knowledge required (Salesforce preferred)
  • Excellent interpersonal skills, high degree of integrity, and able to manage relationships with business partners
  • Highly motivated, self-directed, and results driven


  • Travel expectations: up to 80% of time in local territory, occasional overnight travel per year
  • Ability to occasionally lift and/or move up to 50 pounds
  • Ability to stand for extended periods of time


  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Free coffee, anytime!


Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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