Regional Sales Manager, New England

Department:  Multichannel & OCS


Job ID: 

About The Group


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines.

In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.




Job Purpose/Overview


At Lavazza, the Regional Sales Manager is the responsible for the sales activity managed through distribution partners in designated area for the Foodservice channel.


Location: Boston Metropolitan Area

Territories: Boston, Southern Connecticut, Rhode Island, and part of Upstate NY



Key Responsibilities


  • Manages the distributors and all the related activities in designated geography (sales, equipment investment, service, etc.) 
  • Ensures all distributor and customer A/R are within company guidelines and monitor/verifies its performances against the identified targets.
  • Ensures the development of the business in line with targeted sales and profitability increase in the assigned areas by managing the scouting and the complete activation of new potential clients in line with Lavazza commercial policies and activation standards (POS materials, products and assortment, prices and equipment).
  • Supports farming activities on key selected clients to increase their value (e.g. driving compliance to contractual volumes with clients with Lavazza equipment, facilitating contract renewal when close to expiration, etc.)
  • Tracks budgets allocated for activation by account ensuring maximum visibility and effectiveness at POS for the activation money invested.
  • Tracks results and reviews them on a regular basis with the Senior RSM to confirm execution and delivered results.



Job Specifications/Qualifications


  • Four year college degree from an accredited institution, Business or Marketing Mgmt
  • 4-7+ years experience in the Foodservice sales and distributor management

  • Experience in coffee industry is preferred

  • Excellent interpersonal skills, high standing, and abilities to manage relationships with business partners

  • Travel expectations are 4 out of 5 days or up to 80% of time in local territory, occasional overnight travel per year.




Lavazza is an equal opportunity employer. At Lavazza we are proud to celebrate diversity and are committed to creating an inclusive environment for all of our employees.

Job Segment: Regional Manager, Sales Management, Food Service, Marketing Manager, Management, Sales, Hospitality, Marketing