Regional Sales Manager, New England



Job ID: 

About The Group


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines.

In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.



Job Purpose/Overview


At Lavazza North America, the Regional Sales Manager is responsible for the sales activity managed through Direct and Distribution Partners in the designated territory for the Foodservice channel.  This position will focus on the New England market, including Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, and upstate New York. This role is responsible for growing the business to match budgeted goals as well as manage the current customers. 


Location: Candidates must live in the Boston Metropolitan Area



Key Responsibilities


  • Manages the distributors and all the related activities in designated geography (sales, equipment investment, service, etc.) 
  • Ensures all distributor and customer A/R are within company guidelines and monitor/verifies its performances against the identified targets.
  • Ensures the development of the business in line with targeted sales and profitability increase in the assigned areas by managing the scouting and the complete activation of new potential clients in line with Lavazza commercial policies and activation standards (POS materials, products and assortment, prices and equipment).
  • Supports farming activities on key selected clients to increase their value (e.g. driving compliance to contractual volumes with clients with Lavazza equipment, facilitating contract renewal when close to expiration, etc.)
  • Tracks budgets allocated for activation by account ensuring maximum visibility and effectiveness at POS for the activation money invested.
  • Tracks results and reviews them on a regular basis with the Senior RSM to confirm execution and delivered results. 
  • Supports the Lavazza Customer Relationship Management Software by updating sales activities and business opportunities daily. 



Job Specifications/Qualifications


  • Bachelor's degree in Business, Marketing Mgmt, or related field
  • 2+ years experience in the Foodservice sales, preferred in coffee, but not required

  • Account and distributor management

  • CRM knowledge required (Salesforce preferred)

  • Highly motivated, self-directed, and results driven

  • Excellent interpersonal skills, high standing, and abilities to manage relationships with business partners

  • Travel expectations: up to 80% of time in local territory, occasional overnight travel per year





  • Competitive Medical, Vision, Dental Benefits 
  • 401K Package 
  • Travel & Expense Policies 
  • Employee Assistance Programs
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans 
  • Employee Discounts 
  • Free coffee, anytime!




Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.







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