PR & Event Associate

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

The PR & Events Associate supports the execution of Lavazza’s public relations and branded events strategy within the U.S. market. This role plays a key part in bringing the brand to life through media engagement, experiential activations, and trade events that reinforce Lavazza’s premium positioning.

Working closely with the Senior PR & Events Manager, this individual will help manage agency relationships, coordinate campaign execution, and support the planning and delivery of high-profile events. The Associate will also collaborate cross-functionally with Brand, Retail, and Food Service teams to ensure consistent and impactful brand presence across all channels.

Location: New York, NY

Work model: Hybrid

Travel: As needed up to 40% of time

Base salary: $70,000-80,000

Annual bonus: 5%

#LI-AH1

#newyork

JOB RESPONSIBILITIES

• Support the execution of the U.S. PR strategy for Lavazza, including campaign coordination, media outreach support, and performance tracking
• Assist in managing the PR agency relationship, including briefing, timelines, and deliverables
• Support in managing event agency, coordinating experiential marketing activities and initiatives
• Coordinate and support PR campaigns and editor partnerships
• Support the planning and execution of key branded events and activations (e.g., US Open, industry events), including logistics, vendor coordination, and on-site support
• Assist with trade shows and industry events across channels, ensuring strong brand representation and execution
• Collaborate with cross-functional teams (Brand, Retail, Food Service and HQ PR and Event Teams) to align PR and event initiatives with broader business objectives
• Track, analyze, and report on campaign performance, media coverage, and event success metrics
• Support development of recap reports and insights to inform future strategies
• Assist in managing the PR & Events budget, including tracking expenses and supporting monthly reconciliation
• Maintain strong awareness of industry trends, media landscape, and competitive activity
• Ensure all PR and event executions are aligned with Lavazza brand standards and global guidelines

PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field 
• 2-4 years Public Relations and event activation experience
• Strong project management skills with ability to manage multiple timelines
• Strong written and verbal communication skills
• Proficiency in PowerPoint and Excel
• Experience working cross-functionally within a matrixed organization preferred
• Strong proficiency in PPT, Excel

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.