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National Key Account Manager Hypermarket (m/w/d)



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National Key Account Manager Hypermarket (m/w/d)


This is a permanent, full-time position in Frankfurt to be filled as soon as possible.


The National Key Account Manager Hypermarket (m/w/d) is responsible for driving the development and profitable growth of his/her assigned customer(s) (e.g. Kaufland, RTG Zentrale, Metro CC, Real, Globus). In line with the company's annual business strategy, he/she develops short and mid-term customer plans and executes them accordingly to ensure that yearly objectives are met. 



Main responsibilities:


  • Defines and manages all commercial activities with assigned customers/regions in line with the annual commercial plan for the entire product range
  • Develops and delivers annual/mid-year agreements for assigned customers with the goal of reaching customer specific volume/turnover and distribution targets. Drives execution of an effective assortment and activation plan in line with agreed upon terms and conditions
  • Provides regular analysis on customer performance (e.g. turnover, margin, growth), identifying gaps and opportunities; creates insight-based initiatives to drive customer development and future customer growth
  • Owns the monthly/annual forecasting and demand planning process for assigned customers in close collaboration with finance and supply chain teams
  • Cross-departmentally collaborates with marketing and business development to identify trends within the coffee sector and transform them into business opportunities for Lavazza
  • Manages customer budgets within the agreed upon framework; escalates deviations in a timely and appropriate manner; continuously seeks to drive profitable customer growth
  • Leads and develops his/her team to great performance and effectively collaborates with his/her stakeholders in marketing/trade marketing/finance and operations





  • Sales volume, revenue/gross margin to ensure continued and profitable growth of assigned customer(s)
  • Quantitative and qualitative objectives for assortment, distribution, promotion and activation
  • Cross-departmental collaboration to reach shared goals and further develop the Lavazza brand
  • Strong team engagement as measured by a team survey; participation in the Lavazza sales talent pipeline



Professional experience


  • 3-4 years of key account experience, preferably in FMCG
  • Proven track record of managing customer agreements/annual negotitations and successfully developing a brand/product range
  • Cross-functional experience in category management is strongly desired but not required
  • Excellent financial acumen
  • University degree (or comparable) in business administration or related field; fluent in German & English



Competency and leadership


  • Passion and a winning mindset with the ability to influence and guide people to achieve sustainable results
  • A high sense of urgency and the desire to be part of a transformation journey
  • An understanding of the big picture and the ability to develop clear, informed and competitive strategies to contribute to Lavazza Germany's commercial objectives
  • Able to think critically to make clear, well-reasoned and rational decisions in a wide array of scenarios 



Personality and cultural fit


  • A team player, strong communicator and influencer able to engage peers, senior management and external stakeholders equally
  • Self-starter, self-reliant and open-minded with high energy and a commitment to results
  • A solution-oriented and "out of the box" thinker with the ability to challenge traditional methods and techniques, and implement new approaches
  • Comfortable with the "moving framework" of a highly dynamic and growing company
  • A true brand ambassador for Lavazza





  • Attractive benefits package (e.g. job ticket, company car for both professional and private use, Sodexo cheques, barista training, corporate benefits, on-site offering of drinks and fruit)
  • A dynamic working environment with numerous opportunities for creative work and professional development in a fast-growing company
  • Varying tasks with plenty of room for ideas
  • A dedicated team


Interested? Then please click on the button below to apply directly with your complete application packet (cover letter, CV, certificates), noting your earliest possible start date and salary expectations.