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Media and E-Commerce Senior Specialist

Department:  Consumer Engagement
Location: 

Italy

Job ID: 

In alignment with the Lavazza Group’s digital strategy, we are looking for a Media and E-Commerce Senior Specialist, responsible for Performance Media Strategy and Execution as well as global e-commerce marketing governance. The resource will be part of the Consumer Engagement team, under the Global Digital Marketing division.

 

The candidate will be required to ensure brand consistency across digital touchpoints while performing assigned tasks and to maximize returns. The resource will liaise with Company’s stakeholders such as brand, marketing, advertising, communication and sales as well as external partners.

 

What you’ll be doing:

 

  • Performance Strategy Setup incl. Target definition and Budget Setting
  • Lead Performance Execution team (int/ext) for both D2C and Amazon to ensure paid media sales annual goals will be achieved enruring running optimization
  • Ensure global e-commerce (and generally campaigns activation) governance to coordinate activities
  • Proactively support Media & E-Commerce to evolve by defining strategic initiatives (e.g. 1p data driven activations, advanced measurement, personalization, etc)
  • Promote technological evolutions according to media & e-commerce needs
  • Encourage HQ-Markets running communication (e.g. results sharing) to furtherly enhance business opportunities

 

To be successful in this role you’ll need to have:

  • At least 5 years in digital marketing -preferably- in digital media positions.
  • Previous xp with ecommerce/amazon will be evaluated like a plus
  • Excellent knowledge of Media Platforms Planning tools (CM, SA360, DV360, Amazon, Meta BM, etc)
  • Excellent knowledge of analytics platforms (GA4, GA360, Adobe Omniture, etc)
  • Good knowledge E-Commerce Platforms & Tools (Hybris, AEM, Jira, etc)
  • English as a must. Any other language as plus

 

What soft skills are we looking for?

  • Good creative skills for assets optimization
  • Analytical skills
  • Excellent communication skills to liaise with internal/external stakeholder and promote value of achieved results
  • Team player, proactive and positive attitude

 

 

Location: Nuvola HQ, Turin

 

 

 


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