Market Research & Insights Manager

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

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JOB OVERVIEW

The Market Research & Insights Manager will play a key role in leveraging market research, consumer trends, and competitive intelligence to inform category strategy, go-to-market priorities, and portfolio growth initiatives across the US market. This individual will drive sell-out performance analysis, category insights, and portfolio strategy support, developing and maintaining sell-out dashboards, analysing performance drivers, and leading insights discussions in business reviews to translate data into actionable recommendations. The role will collaborate closely with Marketing, Brand, Commercial Strategy, and HQ teams to ensure insights are effectively applied to business decisions.

Location: New York, NY

JOB RESPONSIBILITIES

• Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities.
• Lead the setup and execution of ad hoc market research projects (shopper and consumer studies).
• Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights.
• Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams.
• Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes.
• Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels.
• Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels.
• Define peer set and monitor competitor performance to inform strategic decision-making.
• Continuously track consumer and category trends to shape long-term Category Vision and growth strategy.
• Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making.
• Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction.
• Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans.

PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Data Analytics / Statistics, or a related field preferred
• 5-7 years of work experience in Strategy & Insights, Category Management or related fields
• Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, amazon marketshare
• Strong understanding of sell-out analytics, category dynamics, and commercialization of insights into actionable plans
• Ability to setup consumer & shopper research, interacting with agencies and managing main research tools
• Strong proficiency in PPT, Excel
• Strong project management skills
• Strong communication skills
• Ability to work within an international matrixed environment
• Previous experiences in Trade Marketing or Commercial Strategy are considered a strong plus
• Previous experiences within coffee industry are a plus
• Ability to travel as needed up to 33% of time

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule (3 days in office, 2 days wfh)
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.