Lavazza Brand Associate

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

The Lavazza Brand Associate supports the development and execution of the Lavazza brand strategy within the U.S. market. This role is responsible for driving brand growth through integrated marketing initiatives, supporting full-funnel campaigns, and ensuring consistent, premium brand positioning and content creation across all consumer touchpoints. Working together with the PR & Event team, they are responsible for scouting and evaluation of potential Lavazza brand partnerships.

Working closely with the Kicking Hourse & Lavazza Senior Brand Manager and cross-functional teams, the Brand Associate will help bring the brand to life through national campaigns, digital marketing, partnerships, and in-market activations. This role also partners with global HQ to align U.S. initiatives with broader brand strategy while adapting to local market needs and consumer insights.

Location: New York City, NY

Work model: Hybrid

Travel: Up to 33%, international possible

Base Salary: $65,000-75,000

Annual incentive plan: 8%

#LI-AH1

JOB RESPONSIBILITIES

• Support the execution of the Lavazza U.S. brand strategy, ensuring alignment with overall business and marketing objectives
• Assist in the development and implementation of annual marketing plans, including campaign planning, timelines, and deliverables
• In coordination with PR & Event team, scout and evaluate potential new Lavazza brand partnership and collaborations
• Supporting in executing integrated marketing campaigns across key channels, including digital, social, media, PR, and partnerships
• Collaborate with cross-functional teams (Retail, E-commerce, Food Service) to ensure cohesive brand execution across all channels
• Partner with agencies and external partners to brief, execute, and optimize marketing programs and activations
• Monitor and analyze brand performance, campaign results, and KPIs, providing insights and recommendations for optimization
• Maintain a strong understanding of the coffee category, competitive landscape, and consumer trends to inform strategy
• Support the execution of brand activations, events, and trade shows, including planning, logistics, and post-event analysis
• Assist in managing marketing budgets, including tracking spend, processing invoices, and supporting monthly reconciliation
• Leverage consumer insights and syndicated data (e.g., Nielsen, IRI, Numerator) to support decision-making and strategy development
• Ensure brand consistency and adherence to global guidelines across all U.S. marketing initiatives

PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field 
• 1-3 years Brand/ Marketing or related experience
• Ability to understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
• Strong proficiency in PPT, Excel
• Strong communication skills

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.