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KAM Baltics

Department:  KAM Latvia


Job ID: 

KAM - Merrild Lavazza Coffee, Riga

Do you want to be a part of an organization with two of the strongest coffee brands in Baltics?  We work with two famous coffee brands Merrild and Lavazza, where Lavazza is Italy's premium coffee no. 1. Company is in positive development and looking for a Key Account Manager Baltics to work with our Key Customers. The position will be located in Riga office.


Your area of responsibility

You will be responsible to develop, steer and manage Merrild & Lavazza retail business to achieve sales targets (distribution, product range, display quality, trade terms, price, investments, and activities) in Baltic Key Customers. You will manage and develop category leadership status in Baltic Key Customers. You will be accountable of Budget, Brand Plan, Trade Plan, Trade activation plan, volume forecast, SWOT, Trade universe map in Key Customers.


Specific areas of responsibility

You will plan and implement the following activities in Key Customers:

  • Achieve business targets (distribution and display) by customer
  • Implement annual activity plans with all customers
  • Implement marketing strategy which supports achieving sales & brand targets
  • Volume, budget and revenue management
  • Daily communication and customer management on a highly professional level
  • Merchandising coverage, market pricing, price distance analysis and pricing tactics


You will have an impact on our team and processes by

  • Motivating, managing and developing direct report, taking accountability for results
  • Proactively supplying marketing colleagues with ideas and opportunities
  • Ensuring best return of brand investments through synchronized brand and trade programs
  • Deliver best in-store execution quality via 3rd party services in a cost-efficient way
  • Building customer business plans
  • Flagging issues and customer problems and pro-actively seeking solutions



  • Language knowledge: fluent Latvian and English (written and verbally), good Russian language skills
  • Computer literate, good command of MS Office (Excel, Word, PowerPoint)
  • Strong negotiation and selling skills
  • Analytical capabilities (able to asses, recommend and implement on own)
  • Valid driving license
  • Ability for excessive travel
  • Planning and organizing skills (ability to work independent, personal goal setting, high level accuracy, time management, prioritizing, delegating)
  • Good analytical skills (interpreting numeric & qualitative data etc.)
  • Excellent communication skills (listening skills, presentation skills, interpersonal skills)
  • Flexibility in adapting to fast-changing operating environment
  • Willingness to learn fast & help others learn
  • Ability to flag and escalate
  • Passion for FMCG and last but not least – coffee J




You hold a commercial or business-oriented University degree. You have a minimum of 5 years previous working experience in FMCG, preferably, but not mandatory, on Baltic level. You have gained managerial sales experience in customer management, negotiations and delivering result against set targets.

You have a high level of drive, you thrive when you are busy, and are passionate about making a difference. You are a team player, but also enjoy working independently. Finally, you like to work with many types of stakeholders and tasks.


What we offer you

  • A company where we are passionate about what we do – and where we focus on professional and personal growth
  • A company in a positive development
  • An exciting and challenging role with room to grow
  • Informal and positive work environment
  • Competitive compensation package
  • Company car, laptop, mobile phone, health insurance



Application and contact

Please send your application as soon as possible 

For additional information, please e-mail to:  Janis.Klauss@lavazza.com


Merrild Lavazza is owned by Luigi Lavazza S.p.A., which has produced genuine Italian coffee for more than 120 years and has extensive experience in delivering exceptional coffee quality and innovation. Lavazza’s heritage in combination with its image driven identity cements the brand’s premium position in the Nordic markets as the number one Italian coffee brand.

Globally, Lavazza is the world's third largest coffee brand with a total turnover of approximately €2,1 billion and presence in more than 90 countries. Lavazza is a family owned company through 4 generations and the headquarter is located in Turin, Italy.


Merrild Lavazza is located in Riga and is a part of the Nordic Cluster (Sweden, Finland, Norway, Denmark and Baltics). We are at the moment 15 employees in Merrild Lavazza Baltics.

Job Segment: Merchandising, Revenue Management, Retail, Finance