Home Brand Manager

We are looking for a Brand Manager to join our Global Headquarter in Turin, Italy and shape the global Brand Strategy for the Home Channel.
In this HQ‑based global role, you will define clear brand priorities and growth opportunities with a strong focus on strategic markets, working closely with local teams to ensure strong alignment between global direction and impactful local execution.

🚀 Your impact
In this role, you will lead the development of the 3‑year brand pipeline and global brand storytelling, ensuring consistency, relevance, and long‑term brand equity. In close collaboration with local markets, you will support the translation of global strategy into impactful local execution, safeguarding coherence across geographies.

📊 Your day‑to‑day activities

• Define mid‑ to long‑term brand priorities and growth opportunities, leveraging consumer understanding, market insights, and performance data.
• Lead the ideation, definition, and validation of the 3‑year brand pipeline, ensuring clarity of concepts, compelling brand narratives, and effective price positioning at global level.
• Own and continuously evolve the global brand positioning and visual identity of Lavazza Group brands, ensuring consistent expression across all touchpoints.
• Drive the development of global brand communication toolkits, coordinating cross‑functional teams and international creative and strategic agencies.
• Guide markets in defining marketing strategies and priorities, translating global brand direction into effective and locally relevant plans.
• Act as a key interface between Countries, HQ Marketing functions, and HQ Sales to ensure strong alignment and excellence in execution of the Lavazza Group Brand Strategy.
  
  

💡 What we’re looking for

• 5–7 years of experience in Brand Management or Strategic Marketing within FMCG environments; experience in global or regional roles and multi‑market coordination is a plus.
• Strong analytical mindset, with the ability to read, interpret, and synthesize data (market trends, sell‑in/sell‑out, performance, consumer insights) to generate clear, action‑oriented strategic recommendations.
• Strategic thinker with the ability to balance long‑term brand vision and short‑ to mid‑term business priorities.
• Creative and innovative approach to brand building, with the ability to think beyond conventional frameworks and guide the development of distinctive initiatives and storytelling.
• Strong leadership and influencing skills, able to work effectively across functions and influence stakeholders without direct authority.
• Experience collaborating with Sales, Digital, R&D, Supply Chain teams and managing relationships with creative and strategic agencies.
• Confidence in operating within an international and matrix organization, ensuring alignment between global direction and local needs.