Digital Sales & CRM Product Manager

Description

We’re hiring a Digital Sales & CRM Product Manager within the ECS Lead Group, part of our Digital Transformation function.

You will co‑create and deliver the digital roadmap with senior stakeholders, combining business impact and technical excellence across B2B/B2C eCommerce, CRM and Marketing Technology—driving measurable gains in conversion, engagement, satisfaction.

🎯 What you’ll do

• Own the product roadmap end to end, aligning business priorities with clear KPIs and non‑functional requirements (performance, reliability, security, scalability).
• Orchestrate cross‑functional initiatives with Engineering, Architecture and PMO, balancing continuous improvement and major transformation.
• Ensure clean integrations and data flows across Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Service Cloud, Adobe Commerce, Customer Data Platforms (CDP) and Integration Layers (enterprise integration architectures, middleware, APIs).
• Define and track product value & delivery performance, proactively managing risks, dependencies, and environments (staging/production).
• Drive technology adoption, ensuring solution quality (UAT, regression, observability/telemetry, incident & problem management).
• Lead and coach 5 Product Owners, shaping feature definitions, data models, APIs and ensuring journey consistency and privacy by design.
• Partner with Commercial, Marketing and Customer Service to translate needs into clear product requirements, prioritized backlogs, and releasable increments.
• Embed GDPR/consent management, data governance and measurement (event taxonomy, A/B testing, experimentation).
• Scan market & tech trends (AI/automation, personalization, headless, composable) and inject innovation into the roadmap.
  
  

🧩 What you bring

• Strategic mindset + delivery discipline, excellent stakeholder communication.
• Solid experience in Agile and Waterfall delivery within complex environments.
• Track record of shipping digital products that move business KPIs and meet NFRs.
• Deep expertise in at least one of: Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Service Cloud, Customer Data Platforms (CDP), Adobe Commerce, Integration Layers (enterprise integration architectures, middleware, APIs).
• Experience with design thinking, customer journey design, analytics/telemetry, and UAT.
• Familiarity with sales & marketing processes, data privacy and security best practices.
  
  

📍 Location: Nuvola HQ — other ECS locations in France or the UK considered
👥 Reports:  lead 5 Product Owners

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✨ In Return We Offer

• Comprehensive welfare package including short working week during summer months
• Hybrid working policy (10 days a month remote working)
• Company restaurant service
• Access to our corporate gym
• A fast paced and dynamic international context
  
  

💬 What next?

• Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
• If you make it to the short list, you’ll be interviewed by the Hiring Manager and if necessary, other members of the hiring panel
• In some cases, you may be required to show us your skills via technical challenge.
  
  
  

☕ Who We Are
Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.

Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend.

We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity.

Awakening a better world every morning: the commitment we make every single day.

#torino
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