Brand Manager

📊 Your day to day activities

• Define mid and long term brand opportunities and priorities
• Analyze consumer behavior and market data to evaluate performance and spot growth areas
• Ideate and validate the three year brand pipeline and concepts
• Own the global positioning, narrative, and pricing strategy of the Lavazza brand
• Define the brand visual identity and ensure consistency across all touchpoints
• Lead the development of brand communication toolkits, coordinating cross functional teams, guiding local markets in right strategies and marketing plans setting
• Collaborate with internal teams to ensure flawless execution of the brand strategy
• Work with global external partners and agencies to bring the brand vision 

💡 Who we’re looking for:

You have several years of experience in a similar role within the FMCG or Food and Beverage industry and a strong passion for brand building.

You’re a strategic thinker with hands on experience in:

• Developing and executing marketing strategies aligned with business goals
• Leveraging industry trends, competitive analysis, and consumer insights to drive brand growth
• Conducting market research and analyzing consumer behavior using both qualitative and quantitative methods
• Crafting compelling brand messaging and ensuring consistent identity across channels
• Managing product lifecycles and launching new products that meet consumer needs
• Using analytics tools to monitor performance and generate actionable insights

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In return we offer:

• Comprehensive welfare package including short working week during summer months
• Hybrid working policy (10days a month remote working)
• Company restaurant service
• Access to our corporate gym
• A fast paced and dynamic international context
  
  
  

💡 Ready to shape the future of one of Italy’s most iconic brands?
Apply now and bring your passion to the table!

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