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E-Commerce Sales Manager (D2C & Marketplaces)

Department:  Business Development and New Channels


Job ID: 


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.  We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.



At Lavazza, the E-Commerce Sales Manager (D2C & Marketplaces) is an individual contributor role that works within the Office Products Channel team reporting to the Director of OP Channel. This person is responsible for developing, implementing, and leading the strategy to increase Lavazza’s presence on the B2B E-Commerce side of the business. This role will need work with both new and current Office Product distributors and our E-Commerce partners who are dedicated to the B2B side of the business.

Location: US Remote


  • Focusing on online business of Office Product national accounts, key B2B Marketplaces, and D2C Lavazza online channel.
  • Drive initiatives that enhance customer experience, increase market share, and drive profitable growth.
  • Establish sales budgets, goals, risk profiles, and objectives for each channel assigned.
  • Identify new channel opportunities and develop innovative approaches.
  • Ensure an engaging and compelling online presence to drive customer acquisition and retention.
  • Internalize our customers' strategies and develop differentiated joint business plans that align with shared objectives.
  • Innovate our go-to-market principles to deliver a highly coordinated and results-oriented commercial and promotional plan.
  • Drive value chain reaction for Route-to-Market to set up and promotional plan redaction and roll-out to drive incremental sales.
  • Liaise with partners in Operations/Demand Planning to drive joint forecasting and operational innovation (enablers for new product offer).
  • Work close to our B2C team to deliver the set-up/management of product offer (e.g. portfolio) and commercial offer (e.g. pricing, promotions) with each channel responsible.
  • Collaborate closely with key partners to improve online business opportunities.
  • In market presence when needed working with distributor partners.


  • Bachelors Degree in Business Management, Marketing, or related field
  • 4+ years experience in customer-facing Key Account Management requiredB2B consumer goods, preferred
  • 2+ years experience in E-Commerce Sales
  • 2+ years of experience in the selling in the Office Product channel or Coffee category preferred
  • Demonstrated ability of proactively interpret digital trends and think criticality to challenge the status quo Experience working in a distributor environment preferred
  • Ability to efficiently and effectively learn new technology
  • Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross functional leadership and peers
  • High attention to detail, with the ability to multi-task and effectively prioritize, ability to problem solve and create solutions
  • Ability to forecast, prioritize multiple projects and activities


  • Ability to occasionally lift and/or move up to 50 pounds
  • Ability to sit for extended periods of time
  • Travel expectations: up to 20% annually, nationally and to NYC/West Chester office as needed


  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Free coffee, anytime!


Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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