Digital Associate - Flavia

Department: AFH Marketing Dept

Location:

US, US

Job ID:

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

The Flavia Digital Associate oversees the digital marketing perimeter of the Office Coffee Services (OCS) marketing team in North America. This role understands the coffee category, competition, and brand performance, supporting the Brand Manager in day-to-day brand tasks, focusing on digital marketing activities. The Flavia Digital Associate supports the OCS Brand Manager with all Flavia digital responsibilities, encompassing everything from managing Amazon upper/middle funnel strategy to setting benchmarks and monitoring performance across media campaigns, digital creative development, and partnering with the eCommerce team on Amazon brand execution and CRM strategy for Flavia Brand.

#LI-AH1

Location: West Chester, PA

JOB RESPONSIBILITIES

Lead Amazon upper‑ and mid‑funnel media strategy, including display budget allocation, audience targeting, creative direction, and integration with awareness tools. Establish performance benchmarks and analyze results.
Support the development and execution of the digital media strategy for Flavia, including agency briefing, campaign execution monitoring, tactical solution development, and ongoing optimization. Set and evaluate performance benchmarks.
Manage the creation of media assets to align with media plans, including creative development, spec compliance, and coordination of flighting with agency partners. Provide additional support for lower‑funnel eCommerce creative needs.
Partner with the eCommerce team to guide CRM strategy, ensuring alignment with overall brand development.
Oversee brand content on Flavia.com, collaborating with the eCommerce team to maintain updated product content and storytelling.
Support national and brand‑driven trade show initiatives, including strategic planning, logistics coordination, and flawless on‑site execution,
Assist with brand team budget administration, including vendor onboarding, purchase order creation and tracking, and invoice processing.
Maintain a strong understanding of the coffee category, market trends, brand performance, competitive landscape, and consumer insights to support the Lavazza Brand Manager in developing annual brand and marketing strategies.
Monitor digital campaign performance across web, email, and paid media channels. Prepare regular performance reports and support improvements to lead‑nurturing strategies.
Apply insights to shape future content development, audience targeting, and budget allocation recommendations.
Support strategic brand initiatives as directed by the OCS Brand Manager and OCS Brand Associate.

JOB QUALIFICATIONS

Four year degree from an accredited institution
1+ years' digital marketing or related experience
Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
Strong proficiency in PPT, Excel
Strong communication skills
Ability to travel as needed up to 10% of time
Ability to sit for extended periods of time

BENEFITS/PERKS

Competitive Medical, Vision, Dental Benefits
401K Package
Employee Assistance Program
Hybrid Work Schedule
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
Flexible business casual dress code - jean friendly!
Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.