Digital & Social Associate

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.  We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

#LI-JB1

JOB OVERVIEW

The Lavazza Digital & Social Associate will play a key role in leading the development and execution of both paid and organic social media strategies, working closely with external agencies and internal cross-functional teams to ensure alignment with brand priorities and global direction. This role oversees monthly social content planning, guides creative asset development, and drives engagement through strategic content and performance optimization. Additionally, the associate will support influencer marketing initiatives by identifying and managing partnerships, handling logistics, and amplifying content across digital channels with agencies. The role also includes budget and administrative support, including vendor setup, PO and invoice management, and expense tracking. A strong understanding of the coffee category, brand performance, and consumer trends is essential to support strategic brand initiatives in collaboration with the Lavazza Brand Manager.

Location: New York, NY

JOB RESPONSIBILITIES

• Develop and execute paid and organic social media strategies, including media planning, creative direction, performance analysis, and campaign optimization.
• Manage content operations and maintain a monthly social calendar aligned with product launches and brand initiatives.
• Collaborate with agencies and global teams to produce engaging, on-brand social content and creative assets.
• Analyze social performance metrics to inform strategy and drive engagement and follower growth.
• Oversee influencer partnerships, including selection, briefing, logistics, and amplification across digital platforms.
• Support budget management and ensure timely execution of financial and administrative marketing tasks.
• Stay informed on coffee industry trends, competitive landscape, and consumer insights to assist in brand strategy development.

PROFESSIONAL QUALIFICATIONS

• Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
• 1-3 years digital marketing or related experience
• Strong project management and organizational skills
• Proficiency in social media platforms, content management tools, and reporting dashboards
• Strong proficiency in PowerPoint, Excel
• Ability to manage multiple projects in a fast-paced environment
• A keen eye for creative content and detail
• Passion for the coffee industry and understanding of food & beverage trends is a plus

TRAVEL REQUIREMENTS

• Ability to travel as needed up to 10% of time

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits 
• 401K Package 
• Employee Assistance Program 
• Onsite Cafeteria and Gym (West Chester location)
• Hybrid Work Schedule 
• Ability to be barista certified
• Monthly Lunches provided by Lavazza
• Tuition Reimbursement
• Performance Development Plans 
• Employee Discounts 
• Flexible business casual dress code - jean friendly! 
• Free coffee, anytime!

 
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.