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Demand Planner - E-Commerce

Department:  Commercial Strategy


Job ID: 


From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.


Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team.  We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.



At Lavazza North America, the Demand Planner is responsible for generating demand forecasts across all product categories, which will then drive production and directly affect the service we provide to our customers, risk/opportunities to achieving channel objectives, the efficiency of our factory operations, and our risk to obsolete inventory. The Demand Planner for ECommerce will lead the internal demand planning function for the associated sales team and will involve immediate tactical projects as well as long-term planning and analyses. This Demand Planner will be focused on our US eCommerce Channel who will work closely with Commercial Strategy, Sales Leaders, Finance, and Operations. 

Location: West Chester, PA


  • Assist in developing short- and long-term plans which act as the basis for supporting companywide goals and objectives
  • Engage sales, marketing, and operations leaders resulting in a detailed sales forecast for the 12–24-month demand plan in support of an Integrated Business Planning (IBP/S&OP) process
  • Collaborate with key partners (both internal and external) in sales, marketing and finance to obtain consistent forecast inputs and address gaps that may arise
  • Taking a pro-active approach to the potential risks in product availability and proposing mitigation strategies, partnering also with corporate stakeholder within Lavazza Group HQ
  • Ensure forecasts are updated in a timely manner
  • Monitor and improve forecast accuracy (Quality & Bias) by diagnosing issues, identifying the drivers of variance (exceptions) and by adjusting for abnormal demand
  • Review and manage statistical forecasting methods where this strategy is implemented
  • Continually improve the process and providing feedback to the business channel
  • Implement new processes and procedures that support the Step 2 process from beginning to end and ensure adherence
  • Lead the internal sales operations and analytics team providing service to the field sales team
  • Manage communications between internal and external demand functions
  • Demand projects and assignments as needed


  • Bachelor’s degree in business management or equivalent experience
  • 3+ years of experience in demand planning, demand analytics, sales planning, or operations
  • Business reporting, and/or data analytics experience required
  • Demonstrated ability to interface with key functions to integrate inputs from sales, marketing, supply chain, and operations into actionable plans.
  • Demand or Supply Chain functional experience and an appreciation for end-to-end business managing processes.
  • Keen sense for analyzing data and drawing out relevant business insights
  • Demonstrated process improvement and project leadership skills
  • Inquisitive, highly accountable nature to drive to root causes and seek creative solutions
  • A commitment to teamwork, hustle, and shared accountability (with sales, marketing, product, supply chain, finance and operations partners) are absolute requirements.
  • Experience using sales and forecasting systems and tools (SAP/APO, ForecastX, OMP, Arkieva, etc.)
  • Experience with eCommerce channel and customers strongly preferred
  • Advanced proficiency in Microsoft Excel and PowerPoint required
  • Experience with PowerBI or other business intelligence tools strongly preferred


  • This is an office position and may choose to work from home up to 50% of time
  • Ability to occasionally lift and/or move up to 50 pounds
  • Ability to stand for extended periods of time
  • Less than 20% travel required, able to commute between West Chester or NYC office as needed


  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Onsite Cafeteria and Gym (West Chester location)
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Monthly Lunches provided by Lavazza
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!


Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Job Segment: Demand Planner, Supply Chain, Retail Sales, Field Sales, Business Intelligence, Operations, Retail, Sales, Technology

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