Marketing Manager

Department: Marketing Dept

Location:

DE, DE

Job ID:

Marketing Manager

As Marketing Manager for Poland, you will lead the management and activation of Lavazza’s Home, Away from Home, and Office Coffee System/Vending product portfolio, ensuring strategies are grounded in local market insights and deliver tangible results. Your role is to drive growth, profitability, and market share through well-defined portfolio plans and innovation.

Reporting to the Regional Marketing Director, you will work closely with HQ and local teams—Sales and Trade Marketing included—to shape and implement marketing strategies (ATL/BTL) across all channels: Retail, Foodservice, and OCS/Vending. A key part of your mission is to maintain a strong innovation pipeline and ensure Lavazza’s offerings remain competitive and relevant in the Polish market.

We are looking for someone with solid experience in the Polish FMCG sector and a proven track record in brand management. Strong analytical skills, curiosity, and the ability to find practical solutions are essential, along with self-motivation and a structured approach to problem-solving.

This position is based in Poland

📊 Your day-to-day activities:

Lead the Home, Away from Home, and Office Coffee System/Vending brand portfolio in Poland, supported by annual activity plans aligned with strategy and objectives.
Manage brand and equipment P&L, ensuring A&P budgets for product activation are allocated effectively and monitored (definition, tracking, closing estimates).
Drive channel portfolio growth through structured, insight-driven innovation and NPD processes.
Deliver launch plans and business cases for new products, while continuously supporting existing ranges with a focus on trial and consumer experience.
Define and implement communication strategies for ATL media in alignment with the Media Manager; oversee local execution for social media, PR, and other channels, managing agencies and ensuring content aligns with HQ guidelines.
Translate consumer insights into shopper strategies, supporting Trade Marketing with in-store activations, new launches, promo execution, distributor negotiations, and success metrics.
Analyze Sell-In/Sell-Out trends (market, competition, Lavazza) to identify opportunities and provide actionable recommendations to Sales.
Collaborate closely with Sales and Trade Marketing teams, providing operational support (TMPI updates, monthly reviews, branding, events, legal checks, presentations).
Build deep knowledge of food trends and maintain strong understanding of business, consumer behavior, shopper dynamics, market data, and competitive insights.

💡 Who we’re looking for:

5–7 years’ experience in marketing/brand management, with exposure to both global and local strategy execution.
Proven expertise in brand launches and product development.
Strong analytical skills, creativity, and process improvement mindset.
In-depth knowledge of the Polish FMCG market; existing network is a plus.
Experience working in a matrix organization and collaborating across diverse teams.
University degree in business, economics, marketing, or related field.
Fluent in English and Polish.
Available to work in Warsaw with some remote working. International travel is required

💬 What next?

Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial interview
If you make it to the short list, you’ll be interviewed by your future Manager!
In some cases, you may be required to show us your skills via technical challenge.

☕ Who we are:

Our Group was founded in Turin in 1895, has been owned by the Lavazza family for four generations. As one of the world’s most important coffee roasters, we operate in more than 140 countries through our brands, subsidiaries and distributors, with a total of over 5,500 employees.

Every day we operate in all sectors of the coffee industry, offering our products through every channel and positioning our brands as a high-quality blend.

We are a community of single origins united into a perfect blend, humans enriching one another through our mutual diversity.

Awakening a better world every morning: the commitment we make every single day.

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