Channel Strategy Manager, Home Channel

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family, and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

At Lavazza North America, the Channel Strategy Manager supports Lavazza North America across the US Home Channels (Retail & e-tailers) by diagnosing complex business issues, identifying key insights, and recommending clear action plans necessary to achieve the business’ short and long-term objectives. This role will work on assessing what is working, what is not, and supporting course correction as needed.

Location: New York, NY (Hybrid)

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JOB RESPONSIBILITIES

• Drive business development opportunities with analytics and strategy planning.
• Develop, animate, and track Commercial Fundamental KPIs (assortment, distribution, pricing) for the Sales Team and leadership.
• Act as the first point of contact for supporting customer annual business planning.
• Summarize key actions and communicate key insights for effective decisions in the S&OP process.
• Partner on commercialization strategy to strengthen Lavazza’s market position (e.g., new product development, business case development).
• Collaborate with the Strategic Planning & Task Force Team based in Italy.
• Co-lead Monthly Business Reviews and collaborate with all functions to drive action-oriented meetings.
• Act as a cross-functional orchestrator to build strategic vision, drive execution, and manage course correction actions.
• Understand and measure aspects of the Digital Shelf to ensure optimal online product presentation.
• Work with the Sr. Manager to build and execute ways of working & setting standards for analyzing e-Tailers.
• Utilize syndication tools for effective data management and product content distribution.
• Other ad hoc requests as needed.

JOB QUALIFICATIONS

• Bachelor’s degree in business management, Marketing, or related technical field.
• Minimum 2+ year working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing, or Retail Buyer/Category Manager.
• Preferred experience in supporting Retail and e-tailer channels, global companies, and proficiency with Nielsen, Numerator, eFundamentals, Helium10.
• Dynamic, agile individual with a can-do attitude, entrepreneurial mindset, and ability to thrive in a fast-paced environment.
• Strong analytical, storytelling, and data management skills to diagnose issues, visualize data, and recommend actions; proficient in MS Office and knowledge of Digital Shelf and syndication tools.
• Highly organized with excellent project management and multi-tasking abilities, strong collaboration, and influence skills for cross-functional work.
• Ability to learn new tools and technology efficiently; minimal travel (<10% per year), occasional lifting (up to 50 pounds), and ability to sit for extended periods.

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Monthly Lunches provided by Lavazza
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!