Activation & Trade Show Associate- FS

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day

JOB OVERVIEW

The Lavazza Food Service Activation Associate is responsible for the trade marketing plan and execution specifically focused on non-national account customers.  They are also directly responsible for budget management related to this initiative and any commercial agreements falling within this customer scope.  Finally, they are responsible for the coordination, planning and maintenance of food service channel tradeshow activities and all other sales support related to the regional sales teams.

JOB RESPONSIBILITIES

• Develop and execute annual activation plan for regional food service accounts (excluding national account customers) related to portfolio priorities, promotions, and visibility activations.
• Evaluate activation ROI’s, analyze, and share learnings, best practices, and competitive activities within the North American market. 
• Review and evaluate current customer marketing agreements (excluding national account customers) to ensure budgetary compliance and full execution of annual terms.  Support development and execution of any new customer marketing agreements (excluding national account customers).
• Visibility and point of sale asset creation and implementation, execution of onsite activation support for customers (excluding national account customers).  Ensure compliance of brand visibility (physical, digital, display, social etc.) of all non-national account customers.
• Direct responsibility for BTL activation budget (commercial and marketing spend within the FS trade marketing budget) related to non-national account customers: forecasting, actual monitoring, tracking and tactical variations over the year.
• Guide food service channel trade show activations including annual strategy development, planning and detail collection, activation guidelines, GANTT definition, and execution planning.  Monitor and track lead generation to build out a clear ROI for each activation and to define future participation strategy.
• Support sales/main distributors in any activation request (activation materials, execution details, custom and standard visibility requests, etc.)
• Direct responsibility for BTL trade activation budget (FS trade marketing budget and FS marketing budget) for all food service channel related trade events.

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PROFESSIONAL QUALIFICATIONS

• Bachelors degree in Marketing or Business Management
• 3-5 years trade marketing experience
• Strong communication skills
• Strong proficiency in PPT, Excel
• Self-started able to manage multiple priorities simultaneously
• Strong project management skills
• Ability to travel as needed up to 25% of time
• Ability to occasionally lift and/or move up to 30 pounds
• Ability to sit for extended periods of time

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Mileage Reimbursement
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.