Digital & Social Associate

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 4,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and we are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

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JOB OVERVIEW

The Digital & Social Associate owns the digital marketing perimeter of the Lavazza brand team in North America.  This role understands the coffee category, competition, and brand performance, supporting the brand manager in day-to-day brand tasks, while specifically owning the digital realm.  The digital responsibilities encompass everything from managing Amazon upper/middle funnel strategy to setting benchmarks and monitoring performance across national media campaigns, social (organic and paid), and partnering with the eCommerce team on CRM strategy and extending marketing activations to Lavazza D2C sites.   This role also supports the Lavazza Brand Manager in brand strategy projects as needed.

JOB RESPONSIBILITIES

• Responsible for Amazon upper and middle funnel strategy, including display spend allocation, targeting, creative strategy, and integration with awareness tools.  Setting benchmarks and analyzing performance.
• Responsible for social and digital strategy execution – both organic and paid strategy, from agency briefing, day-to-day performance monitoring and managing both the agency and HQ content / media teams.
• Working together with eCommerce team, supervision over CRM strategy, ensuring consistency between CRM strategy and overall brand development.
• Responsible for brand team budget administration, including new vendor setup and management, PO creation and management, and invoice management.
• Responsible for understanding current coffee business and trends, brand performance, competitive landscape, and consumer insights to be able to support Lavazza Brand Manager in building a successful brand and annual marketing strategy.
• Support strategic brand initiatives as guided by Lavazza Brand Manager.

PROFESSIONAL QUALIFICATIONS

• Bachelors degree in Marketing or Business Management
• 1-3 years digital marketing or related experience
• Strong communication skills
• Strong proficiency in PPT, Excel
• Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, etc.
• Ability to travel as needed up to 10% of time
• Ability to occasionally lift and/or move up to 30 pounds
• Ability to sit for extended periods of time

BENEFITS/PERKS

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Mileage Reimbursement
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.